for UK businesses ยท practical, not legal advice
Does the US rename affect UK businesses?
For most UK businesses, nothing changes. Here are the few situations where the US term might turn up in your work.
Short answer
Mostly no. UK law, UK regulators and your UK customers still say AI. You'll only need SI if you deal with US federal agencies, or with US partners who adopt the term.
What stays the same
- UK law and regulation. UK legislation and regulators' guidance use "artificial intelligence". The US order has no effect on them.
- Your customers. People in the UK search for and talk about AI. Keep using it in your marketing and on your website.
- EU rules. If you sell into the EU, the EU AI Act still uses AI throughout.
When SI might turn up
- US federal tenders and contracts. Agencies are adopting SI in their own documents. Expect it in new US government tenders and guidance. See selling to the US.
- US partners and suppliers. A few US companies, notably Elon Musk's, have started using SI. Their contracts and product names may follow.
- US policy documents. If your team tracks US AI policy, searches for "artificial intelligence" alone may now miss new federal documents. Search for "super intelligence" too.
A quick checklist
- Keep "AI" in your UK and EU materials.
- If you bid for US federal work, follow each agency's terminology.
- Add "super intelligence" and "SI" to any alerts or searches you run on US policy.
- If a US contract uses SI, check how it defines the term. Under the order, it currently points to the existing US legal definition of AI.
- Revisit this after the US definition proposal, due around 28 November 2026.
This is general information, not legal advice. For a specific contract, speak to a solicitor.